A2Z Cust2Mate and Yochananof Enter Landmark Retail Media Agreement

A2Z Cust2Mate Solutions Corp. has announced a strategic agreement with Yochananof, a leading Israeli supermarket chain, marking a significant shift in retail digital asset monetization. The agreement enables A2Z to monetize all media, data, and digital services generated through its Cust2Mate smart carts deployed in Yochananof stores.

The smart carts, recently enhanced to 3.0, offer a platform for advertisers to target consumers at the point of purchase. With an average shopping session of 50 minutes, each cart can generate over 25,000 monthly impressions. Yochananof will receive a fixed payment for ads sold on a CPM basis.

This initiative not only expands A2Z's advertising capabilities but also provides valuable consumer insights through data collection from smart carts. This data holds potential for various sectors, from consumer goods to digital marketing.