Ad Pepper Group Sees Significant EBITDA Growth in Q4 2024

Ad Pepper Group, a major player in European performance marketing, reported notable gains in the fourth quarter of 2024. The company's EBITDA rose sharply to EUR 812k from EUR 369k a year prior, driven mainly by the strong performance of its Webgains segment. Webgains achieved an EBITDA of EUR 1,103k, an increase from EUR 860k in Q4 2023, attributed to revenue growth and effective cost management.

Overall, the group recorded gross sales of EUR 26,614k, a 10.8% increase from the previous year, though group revenue slightly declined by 0.7% to EUR 5,827k. Ad agents, however, experienced a decrease in EBITDA, dropping to EUR 110k from EUR 171k, while the ad pepper segment reduced its losses from EUR -521k to EUR -384k.

For the full year, the group achieved a significant year-on-year increase in EBITDA, reaching EUR 2,003k compared to EUR 24k in 2023. The company's liquidity reserve stands close to an all-time high at EUR 24,155k. The 2024 annual report is scheduled for release on 30 April 2025.