Ad Pepper Media's Strategic Acquisition of Checkout Charlie

Ad Pepper Media International N.V. has announced that its subsidiary, solute GmbH, has signed a purchase agreement to acquire Checkout Charlie GmbH from RTL interactive GmbH. The acquisition involves 100% of Checkout Charlie's shares, with a cash settlement in the mid-single-digit million range. This strategic move is pending customary closing conditions and necessary approvals.

For Ad Pepper, this acquisition marks an important milestone in its growth strategy. Solute operates the leading German price comparison portal, billiger.de, and is known for its innovative performance marketing solutions. This acquisition will enhance their digital portfolio significantly.

Checkout Charlie, a prominent affiliate marketing publisher, runs several leading voucher and cashback portals, including Sparwelt.de and Gutscheine.de. In 2024, it generated EUR 9.6 million in revenue. The financial consolidation into the Ad Pepper Group is anticipated by the third quarter of 2025.