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Adidas and GLO Brands Forge Partnership to Enter Safety Footwear Market
Adidas and GLO Brands B.V. have announced a long-term collaboration aimed at entering the safety footwear market. This partnership will focus on developing high-performance safety shoes that combine protection, performance, and style. The new line, named adidas pro work, is designed for professionals in construction, maintenance, and logistics sectors.
The collaboration leverages GLO's expertise in personal protective equipment as a unit of Bunzl plc. Lauren Mooney, GLO's General Manager, highlighted the blend of adidas' design vision with GLO's safety expertise and responsible sourcing. The first products are set to be released in Q2 2026.
Distributors interested in this launch can reach out to GLO for potential partnership opportunities. A dedicated online platform, adidasprowork.com, will be live from October 8th to showcase these products.
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