Dekuple Group Expands in Southern Europe with SAY Acquisition

Dekuple Group, a major player in communication and data marketing, has taken a significant step in its European expansion by acquiring a majority stake in Italian agency SAY. This acquisition strengthens Dekuple's presence in Southern Europe, integrating over 70 professionals from SAY, based in Milan and Padua. The move aligns with Dekuple's ambition to enhance its foothold in the region's dynamic e-commerce and retail sectors.

SAY, founded in 2004, specializes in omnichannel marketing and communication strategies, with a focus on creativity, performance, and public relations. This acquisition will allow Dekuple to develop a comprehensive media performance offering, leveraging SAY's expertise in AI, SEO, and data analytics. The integration will facilitate a robust full-funnel marketing model in Italy, enhancing Dekuple's capabilities in addressing new market challenges driven by AI technology.