AlphaPet Ventures Acquires UK's Leading Dog Treat Brand

On January 20, 2025, AlphaPet Ventures, a leading European digital platform for premium pet food, announced its acquisition of JR Pet Products, a top UK brand for natural dog chews and treats. This strategic acquisition enhances AlphaPet's presence in the UK market, aligning with their expansion and brand-building strategy.

JR Pet Products, established in 2012 by Jonathan and Rebecca Davies, has grown into the UK's top premium dog treat brand, maintaining a strong customer base with its focus on quality. The acquisition allows JR access to AlphaPet's resources and distribution networks across Europe, promising future growth opportunities.

The acquisition marks AlphaPet’s fourth since 2020, further solidifying its position as a leading entity in European premium pet food. The funding involved equity and debt, with Patria Investments, Venture Stars, and existing AlphaPet shareholders playing key roles.