Frank Keidel, new spokesperson for auto-suisse

The auto-suisse association has appointed Frank Keidel as its new spokesperson, effective July 1, 2025. He brings extensive communications and media expertise, making him ideal for representing the automotive sector's interests in public debates. Thomas Rücker, CEO of auto-suisse, is delighted with the arrival of Keidel, who has significant experience in business journalism and public relations with major companies and associations.

Frank Keidel, previously Senior Corporate Communications Manager at the Straumann Group, has a rich background, including spokesperson roles for Swiss Life, Barry Callebaut, and Zurich Insurance Group. Drawing on this experience, he aims to strengthen the visibility of the Swiss automotive industry. Keidel succeeds Christoph Wolnik.