Harry Meier to head communications at auto-suisse

auto-suisse announces the appointment of Harry Meier as its new Head of Communications, succeeding Frank Keidel. This appointment will take effect on November 1, 2026. Harry Meier, 53, brings extensive experience in corporate and financial communications, having worked for AUDI and SEAT within the AMAG Group. He has also managed projects at Raiffeisen Switzerland. Meier holds a degree in Marketing from SAWI Lausanne and an Executive MBA from HWZ Zurich.

According to Meier, the automotive sector is undergoing a major transformation, with significant technological and regulatory innovations. He aims to defend the interests of Swiss importers and strengthen dialogue with the media and political decision-makers. Thomas Rücker, director of auto-suisse, praised Meier's expertise and expressed his gratitude to Frank Keidel for his past commitment.