Beiersdorf Revises 2025 Forecast Amid Market Challenges

Beiersdorf Aktiengesellschaft, based in Hamburg, has announced an adjustment to its 2025 forecast due to tough market conditions. The Executive Board now forecasts a 3-4% organic sales growth in the Consumer Business Segment, down from 4-6%, and around 3% for the Group, previously estimated at 4-6%. The tesa Business Segment maintains its forecast of 1-3% growth.

The Consumer Business Segment's EBIT margin is expected to rise by 20 basis points, rather than 50, compared to last year. The tesa Business Segment's EBIT margin forecast of around 16% remains unchanged. Despite lower-than-expected global skincare market growth, Beiersdorf anticipates improvement in the year's latter half, driven by a robust innovation pipeline and continued investment in the Consumer segment.

For the first half of 2025, the Group saw organic sales growth of 2.1%, with the Consumer and tesa segments achieving 1.9% and 3.0%, respectively.