sur Berentzen-Gruppe Aktiengesellschaft (ETR:DE000520)
Berentzen Group Unveils Strategic Plan: BERENTZEN EVOLVE 2030
On November 24, 2025, Berentzen Group revealed its corporate strategy "BERENTZEN EVOLVE 2030", targeting key market shifts over the next five years. The strategy focuses on four pillars: new brands, markets, sales channels, and collaborations.
The company, under CEO Oliver Schwegmann, aims to align with evolving consumer behaviors, focusing on product individuality and longevity. Berentzen plans to develop new products across Spirits, Non-alcoholic Beverages, and Fresh Juice segments tailored to these trends.
Emerging markets like Southeast Asia and North Africa are identified for their rising middle-class demand. Berentzen will expand its brand presence in these regions and boost its European market reach, especially with the Mio Mio brand.
The company is diversifying sales channels beyond traditional retailers, involving convenience and online stores. Collaboration with partners will further enhance distribution efforts.
R. H.
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