Bosideng Debuts at Paris Fashion Week, Celebrates 50 Years

Bosideng marked its 50th anniversary with "The Bloom" at the historic Hôtel Pozzo di Borgo on October 5, 2026. This event signaled the Chinese downwear brand's first entry into the official Paris Fashion Week calendar, after appearances in New York, Milan, and London. Designed by Creative Director Pietro Ferragina, the collection reinvented the classic down jacket as a fashion statement, merging Art Deco geometry with Chinese craftsmanship.

The collection featured four lines: Extreme Cold, Outdoor, Business, and Puff, each exploring unique facets of modern winterwear. It highlighted the adaptability of down, from intricate evening wear to sophisticated city attire. The exhibition also showcased Bosideng's history, underscoring partnerships with renowned designers like Jean Paul Gaultier, Kenzo Takada, and MSGM.