sur CARREFOUR (EPA:CA)
Carrefour 2030 Strategic Plan: Aiming for Growth in Key Markets
Carrefour has initiated its 2030 Strategic Plan, focusing on core markets in France, Spain, and Brazil. The strategy emphasizes competitiveness through pricing, fresh food offerings, and private labels. Growth in stores is targeted through expansions and franchising, with tech enhancements aimed at boosting efficiency.
Key initiatives include transforming hypermarkets into fresh-food specialists and expanding convenience formats. Carrefour aims for a substantial presence with 7,500 convenience stores by 2030 in France and Spain, and growth in the Atacadão chain in Brazil.
Technological advancements play a crucial role, with strategic collaborations such as a partnership with Google to enhance 'agentic commerce'. AI investments are planned to streamline operations and improve customer experience.
R. P.
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