CHiQ Partners with FIS for Ski Jumping World Cup

At IFA 2025 in Berlin, CHiQ announced a significant three-year partnership with the International Ski and Snowboard Federation (FIS). As the Official Data Partner of the FIS Ski Jumping World Cup, CHiQ aims to enhance the digital experience with high-definition visuals. This move is part of CHiQ's broader strategy to engage globally in snow sports.

The partnership ceremony in Berlin included executives from Sichuan Changhong Electric Co., Ltd. and FIS representatives. CHiQ also renewed its collaboration with Olympic champion Andreas Wellinger, emphasizing their commitment to innovation in sports technology.

FIS, founded in 1924, governs winter sports globally, representing over 100 nations. Christian Salomon of FIS praised the partnership for fostering technological innovation in winter sports. Salomon also exchanged symbolic gifts with CHiQ's Marco Yang, reinforcing their alliance.

CHiQ, a Chinese smart appliance leader, continues to expand its influence in Europe, Australia, Asia, the Middle East, and Latin America through sports marketing. By partnering with high-profile athletes and events, CHiQ aims to highlight Chinese innovation and style.