Changan's Global Expansion: Steady Growth and Strategic Partnerships

Changan, a Chinese automotive brand, is accelerating its global expansion, securing a position in the 2026 Kantar BrandZ Top 50 Chinese Global Brand Builders ranking for the third consecutive year. The ranking, spanning 11 markets and 15 core categories, highlights the global competitiveness of Chinese brands.

Changan's strategy involves expanding its global presence, shifting from market entry to long-term development. With a network in 129 countries and 22 manufacturing bases, Changan's portfolio includes hybrid and new-energy vehicles, underpinned by a global R&D network. The company aims to convert global scale into local manufacturing capacity and distribution services.

Partnering with the Portugal National Football Team, Changan enhances its brand influence through sports and technology education initiatives. The company is focused on proprietary R&D, delivering intelligent driving, powertrain efficiency, and safety, ensuring products meet diverse regional needs.