Chow Tai Fook Expands in Bangkok with New Store and Brand Ambassador

Chow Tai Fook Jewellery Group Limited has announced the opening of a strategic store in Bangkok's Siam Paragon and named Chinese actor Yang Yang as Global Brand Ambassador. These moves are part of the company's accelerated overseas strategy, aiming to redefine global luxury through Chinese craftsmanship.

Chow Tai Fook, with over 5,000 stores globally and a market capitalisation of approximately HK$122 billion, is enhancing its presence in international luxury markets. The new store showcases a blend of modern sophistication and cultural heritage.

The appointment of Yang Yang aims to engage new audiences and establish Chow Tai Fook as a contemporary symbol of Chinese luxury worldwide. The company also plans further expansions into Australia, Canada, and the Middle East.