CTS EVENTIM Appoints Thorsten Schäffler as Chief Product Officer

CTS EVENTIM, leading in European ticketing and live entertainment, has announced Thorsten Schäffler as its new Chief Product Officer, effective 16 July 2025. Schäffler will handle product management for both B2B and B2C sectors, focusing on integrating generative AI for better data analysis and predictive models. This move aims to enhance decision-making for promoters and improve fan experiences through refined recommendation marketing.

Schäffler has a strong academic background in International Business and an MBA from Tecnológico de Monterrey. He previously held roles at Boston Consulting Group, Westwing, and Flix. At Enpal, he served as Chief Digital Product Officer, contributing to its position as a leader in photovoltaic systems.

Karel Dörner, CTO of CTS EVENTIM, expressed confidence in Schäffler's ability to innovate customer-focused offerings, reinforcing CTS EVENTIM's global brand strength. Schäffler is eager to develop technologies to aid promoters' efficiency and elevate fans' live entertainment experiences.