DanCenter Expands Investment Program to Include Germany, Commits €50 Million

DanCenter, part of the PRISM Group and a leading vacation home management company in Europe, has extended its 2024 investment initiative to Germany, making a total commitment of €50 million across both Germany and Denmark. This expansion will enhance network growth, property upgrades, homeowner services, and tech improvements to boost guest experiences and homeowner earnings.

As part of the investment, DanCenter plans to open a 72-room property in Bavaria within two months and double its marketing efforts to improve visibility in high-demand locations. Despite industry-wide challenges, DanCenter achieved a 9% increase in homeowner revenue in Germany, with strong demand and efficient distribution enhancing growth.

DanCenter's 2025 GBV in Germany rose by 4% compared to 2024, with projected revenues of €80-89 million for 2026. To meet increased demand, the company is expanding its German operations team to ensure high-quality service. The strategic focus on technology and new hospitality categories underscores DanCenter's commitment to the region.