Deezer Unveils AI Tagging to Identify AI-Generated Music

Deezer has launched an AI tagging system, marking a first in music streaming by clearly indicating albums with AI-generated tracks. This technology follows the company’s AI-Music detection tool announcement, which revealed that around 18% of daily uploads, comprising over 20,000 tracks, are AI-generated.

CEO Alexis Lanternier emphasized transparency and commitment to protecting artists' rights in the evolving AI landscape. Despite AI-generated music making up only 0.5% of streams, it is often associated with fraudulent activities, as Deezer found up to 70% of AI-generated streams are fraudulent.

To safeguard artists and user experience, AI tracks are excluded from algorithmic and editorial recommendations. Deezer's tool can detect AI music from prolific models like Suno, highlighting the challenge AI poses, with projections estimating up to €4 billion in creator revenue risk by 2028.