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EURAZEO Engages in Exclusive Talks with Inspired Pet Nutrition for UPD Stake Sale

Eurazeo has begun exclusive discussions with Inspired Pet Nutrition (IPN) for the sale of its stake in Ultra Premium Direct (UPD). IPN, a growing international pet food company, aims to acquire UPD, France's leading online direct-to-consumer pet food company, to enhance its European platform.

Founded in 2013, UPD holds a significant position in the French premium pet food market, offering a direct factory-to-consumer model. It serves over 285,000 active customers, combining high-quality, veterinarian-developed products with a strong omnichannel strategy.

The deal aligns with Eurazeo's strategy to create valuable corporate champions, with the transaction expected to conclude in Q4 2025. This move underscores Eurazeo's ability to deliver profitable exits, totalling nearly €1.1 billion in portfolio value this year.

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