GameSquare Partners with Dairy MAX for World of Dance Event

GameSquare Holdings, Inc., a key player in media and entertainment, has announced a strategic partnership with Dairy MAX for the World of Dance Summit 2026. Dairy MAX becomes the Official Performance Partner and Naming Rights Partner for the World of Dance Master Class Initiative, which will occur from July 7 to 10, 2026.

The collaboration aims to enhance the "Level Unlocked" brand, integrating nutrition education and elite training into the highly dynamic dance community. Dairy MAX plans to highlight dairy’s role in dancer performance, offering products like yogurt and high-protein milk at the event.

This initiative reinforces GameSquare’s strategy as the agency of record for World of Dance, building on its sales and partnership capabilities. The event promises enriched training experiences and global community engagement, highlighting the intersection of youth culture, dance, and nutrition.