GameSquare Partners with GGTech to Expand Esports Events in the U.S.

GameSquare Holdings, Inc. has announced a strategic partnership with GGTech Entertainment to bring esports and gaming events to the U.S. market. This collaboration aims to leverage the expertise and resources of both companies. A key highlight includes the launch of GAMERGY, a major esports festival, in Dallas in March 2026. This event will showcase GameSquare's capabilities in event design, marketing, and operations.

GameSquare's growing events division is set to connect major global developers, publishers, and brands with younger audiences. The partnership will also enhance GGTech's University Esports in the U.S., tapping into a network of over 2,000 universities and 100,000 users.

The agreement promises to benefit from partnerships with game publishers and brands like Riot Games, NFL, Amazon, and Microsoft. GameSquare's CEO, Justin Kenna, emphasized this partnership as a strategic alignment to scale their business and provide culturally relevant experiences.