sur GameSquare Holdings, Inc. (NASDAQ:GAME)
Zoned and Dairy MAX Renew Multi-Year Partnership
Zoned, a subsidiary of GameSquare Holdings (NASDAQ:GAME), and Dairy MAX have announced the renewal of their multi-year partnership. This marks the fourth annual renewal, building on their successful "Farm to Fork" Fortnite campaign. The initiative recently received a Shorty Impact Award for its innovative approach to digital education and gamification.
The "Farm to Fork" campaign introduced "Farm Tycoon" in 2024, a Fortnite experience that educates players about modern dairy farming. Expanding to "Diner Tycoon" in 2025, it engaged players in creating dairy-rich meals and exploring nutrition. These efforts reached millions of Gen Z and Gen Alpha members, driving impressions and engagement.
The renewed partnership will see Zoned continue to develop custom gaming experiences and educational content. This collaboration highlights the increasing demand for purpose-driven gaming experiences while reinforcing GameSquare's leadership in connecting brands with younger audiences.
R. E.
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