sur Greenlane Holdings, Inc. (NASDAQ:GNLN)
Greenlane Holdings Chooses JointCommerce for E-Commerce Expansion
Greenlane Holdings, Inc., a leader in the distribution of premium cannabis accessories, has announced its partnership with JointCommerce to boost its B2C e-commerce marketing. The collaboration is intended to leverage JointCommerce’s advanced digital advertising technology to enhance Greenlane’s brand visibility and sales growth.
This strategic decision aligns with Greenlane’s vision of expanding its market reach through JointCommerce’s platform, which is renowned for its effective consumer data tools. The initial deployment has been completed on vapor.com, with plans to extend this to other platforms.
Barbara Sher, CEO of Greenlane, emphasized the importance of JointCommerce's expertise in B2C marketing to set Greenlane apart from its competitors by delivering cohesive and targeted marketing initiatives.
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