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Haier Engages Youth and Fans at Roland-Garros 2026
Haier, the leading global home appliance brand, hosted the Haier Fans Club event on June 2 at Stade Français in Paris. As an official Roland-Garros partner for the fourth year, Haier launched the Haier Clay Court Open, a youth tennis tournament for top players aged 12 to 15 from the greater Paris region.
Victor de Bure and Victoria Andrieu won the singles titles in this competitive event, which mirrors professional gameplay. "The Haier Clay Court Open offers junior players a meaningful prize and sets a standard for our sports partnerships," said Wang Meiyan, Haier's Vice President and Chief Brand Officer.
Throughout Roland-Garros 2026, Haier showcases smart home appliances at the venue and stages a pop-up at Place de la Concorde featuring global fan communities. As partners of Paris Saint-Germain and Liverpool FC, Haier also offers football-themed experiences, connecting tennis and football fans in Paris.
R. E.
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