Haier Secures Four-Year Sponsorship with Al Ahly FC

Haier has announced a four-year sponsorship agreement with Al Ahly FC, marking its debut within the African sports sector. The deal positions Haier as the club's second main sponsor, with branding to be featured on Al Ahly’s jerseys. This partnership aligns with Haier's “Play with the Number Ones” sports strategy, intended to bolster its presence and consumer connection in Egypt and across the African continent.

The collaboration is designed to strengthen Haier’s brand through association with a successful club boasting 12 CAF Champions League titles. It represents not only a sponsorship but a joint effort between two influential institutions driven by excellence and innovation. The partnership is also in line with Haier’s expansion of manufacturing in Egypt, where the company already operates a vast industrial complex.

This sponsorship builds on Haier’s existing sports ventures, including partnerships with clubs like Liverpool FC and leagues such as LALIGA. The strategy extends beyond football, as seen in its ties with Roland-Garros and cricket across South Asia. Each collaborative effort highlights Haier’s commitment to connecting technology and sports.