Haier Unveils AI-Driven Smart Home Ecosystem at IFA 2026

Haier presented its AI-powered smart home ecosystem at IFA 2026 in Berlin, emphasizing its commitment to intelligent home living. The system includes innovations in garment care, refrigeration, cooking, and entertainment, all designed to create a more intuitive home environment. These connected appliances learn from user habits and self-adjust, enhancing everyday experiences.

Key products such as the Vision 15 washing machine and Maestro refrigerator illustrate this technology. The washing machine uses AI to tailor wash cycles, while the refrigerator's AI Food Care System 2.0 optimizes food management. Haier's smart home platform engaged 130 million users globally, with 86.1 billion smart interactions recorded in 2025.

Haier also demonstrated advanced robotics and AI during the event, exemplified by humanoid robots and robotic cleaners. These advancements are part of Haier's strategic plan to invest 13 billion euros over the next five years in areas like AI, semiconductors, and IoT security. Haier's participation at IFA coincides with its global sports partnerships, merging innovation and user experience.