Hisense Launches AI-Powered Strategy for Intelligent Living

Hisense, a leader in consumer electronics and home appliances, has announced a new AI-powered growth strategy aimed at guiding the company's global development. This strategy was revealed at the Hisense Global Partner Conference 2026 in New York, ahead of the FIFA World Cup Final. The initiative emphasizes innovation and intelligent living, setting Hisense's path in the AI era.

CEO Fisher Yu articulated five pillars of the strategy, including an expanded AI footprint, AI-driven smart home companions, a long-term sports marketing strategy, a service-first approach, and deepening "glocalization". Hisense is committed to integrating AI deeply into its business, advancing areas like AI Hub, semiconductors, and smart energy.

Hisense's products aim to evolve from mere smart devices to smart home companions, capable of intuitive actions based on user preferences. The company's global sports partnerships, such as with the FIFA World Cup, continue to bolster its brand, aligning with its commitment to premium technology and global growth.