JINRO Joins Forces with BTS's V for Global Brand Expansion

JINRO, the leading soju brand worldwide, has announced the appointment of V from BTS as its global ambassador. This strategic move aims to bolster JINRO's brand relevance and foster closer consumer connections globally. V, known for his cultural influence and trend-setting sensibility, aligns with JINRO's youthful and forward-thinking brand spirit.

The collaboration aims to launch diverse marketing initiatives, expanding consumer engagement and reinforcing JINRO's position as the top soju brand. Jung-ho Hwang from HiteJinro highlights V's embodiment of the brand's values, hoping to deepen global consumer communication and expand JINRO's legacy and reach.