Hublot's New Big Bang Original Soft Touch: A Sensory Innovation

GENEVA, Sept. 1, 2026 /PRNewswire/ -- Hublot has unveiled the Big Bang Original Soft Touch, a watch emphasizing tactile engagement. With revamped textures, Hublot introduces an innovative rubber compound across the case, bezel, dial, and strap.

The new models come in two icons: All Black and All Red. The innovative rubber compound used undergoes a unique overmoulding process, integrating the texture into the material. This method avoids traditional coatings, offering exceptional softness while maintaining durability.

The Big Bang Original Soft Touch models continue the iconic design of 2005, now with enhanced textures. Powered by the in-house Unico chronograph caliber, the 43mm watches offer a 72-hour power reserve. Hublot's new material innovation reflects their commitment to blending aesthetics, materials, and engineering expertise.