Hugo Boss CEO Transition Announced

Daniel Grieder will step down as CEO of Hugo Boss on December 31, 2026. The Supervisory Board has appointed David Epstein as his successor, effective January 1, 2027. Grieder, who became CEO in June 2021, led the company's transformation under the CLAIM 5 strategy, revitalizing the BOSS and HUGO brands with a new visual identity and campaigns targeting a younger audience. He also enhanced the distribution and digital presence of Hugo Boss and modernized its international campuses.

David Epstein, who will take over, joins from Frasers Group, where he was Chief Brand Partnerships Officer. He played a crucial role in developing brand partnerships and commercial relationships during his tenure. Epstein’s experience includes managing Frasers Group’s luxury divisions, strengthening their brand portfolios. His leadership is expected to continue the strategic growth and modernization path set by his predecessor.