Bosideng at Paris Fashion Week for its 50th anniversary

Bosideng, the Chinese down jacket brand, celebrated its 50th anniversary with "The Bloom" fashion show at the Hotel Pozzo di Borgo, formerly Karl Lagerfeld's residence. Included for the first time on the official Paris Fashion Week calendar, this event underscores the brand's growing importance on the international stage. Designed by Pietro Ferragina, the collection transcends the functionality of down jackets, merging Art Deco and Chinese craftsmanship to offer an innovative vision of winter wear.

With four distinct looks, the collection explores contemporary winter fashion, ranging from evening wear to technical clothing. Guests included Jet Gao, alongside fashion icons like Coco Rocha. A tribute to 50 years of creativity was paid with an exhibition highlighting collaborations with Jean Paul Gaultier and Kenzo Takada, followed by a gala at the Eiffel Tower.