IEVA Group expands its presence in Italy with IOMA Paris at Douglas

IEVA Group has rolled out IOMA Paris, its personalized cosmetics brand, across all 368 Douglas stores in Italy. In just six months, this rollout marks a significant milestone in its European strategy, integrating the i-diag skin diagnostic system throughout the network.

The partnership between IEVA Group and Douglas aims to offer a personalized beauty experience to all customers. In the 43 Douglas Beauty Lounges, IOMA In. Lab technology allows for the formulation of customized treatments in record time, making personalized care accessible to all Italian women.

This ambitious logistics project is accompanied by an integrated media campaign, strengthening the visibility of the IOMA brand. The plan includes billboards, print, television, and digital activations, maximizing IOMA's presence in the Italian beauty landscape.