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IEVA Group introduces IOMA Privé for ultra-premium care
IEVA Group, a specialist in Beauty Tech, has launched IOMA Privé, a new ultra-premium service dedicated to spas and upscale establishments. IOMA Privé integrates proprietary technologies to personalize treatments in-salon and at home, leveraging the capabilities of artificial intelligence and the IOMA In.Lab.
The process begins with a skin assessment using Skin Imprint technology, which measures skin parameters. This data is then analyzed by IEVA AI, which determines a customized formulation for each user. This innovative approach is currently unparalleled in the luxury spa industry.
IOMA Privé also represents a new growth channel for the group, leveraging its technologies while maintaining its premium positioning. The product will be gradually rolled out in selected establishments to maximize its impact.
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