Exclusive agreement between Invibes Advertising and SMC Group in the UAE

Invibes Advertising has signed an exclusive agreement with SMC Group to deploy its in-feed advertising technology in the United Arab Emirates. This collaboration aims to strengthen both companies' presence in the Gulf (GCC) markets. Invibes, a digital advertising specialist, will use its generative AI technology to offer creative and targeted advertising solutions. SMC Group, a major player in digital marketing, will bring its regional expertise and distribution capabilities to this partnership. The goal is to increase local audience engagement through innovative in-feed ads.

Mohamed AlKhereiji, Chairman of SMC Group, highlighted that this partnership is part of an ambitious digital expansion strategy aimed at delivering immersive advertising experiences. Caroline Lidington of Invibes added that this collaboration introduces a new generation of advertising technology to the UAE, combining GenAI with SMC's regional expertise to drive advertiser growth in the region.