JCDecaux Expands Programmatic DOOH in Latin America

On July 20, 2026, JCDecaux SE, a leader in outdoor advertising, announced the programmatic digital Out-of-Home (pDOOH) availability in nine Latin American markets. This launch in Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador, and Paraguay, underscores the company's focus on innovation in digital OOH advertising. As one of the fastest-growing media channels globally, digital Out-Of-Home is expanding its presence in Latin America, with substantial growth in market share, outpacing television in some areas.

The new programmatic solution enables brands to automate campaign planning and buying across JCDecaux’s digital inventory with precision and efficiency. It covers a wide network of digital media, offering advertisers access to both wide-reaching and targeted audiences in major cities. Integrated with the VIOOH Supply-Side Platform, it simplifies digital OOH into existing workflows, appealing for both advertisers and agencies.