JCDecaux promotes Céline Dion's return to the stage

JCDecaux, the world leader in outdoor advertising, has partnered with Jackie Lombard and AEG Presents to promote Céline Dion's return to the stage. The campaign, which began on March 23, intensified with a major event at the Eiffel Tower on March 30 at 9:10 p.m. A series of concerts at Paris La Défense Arena has been announced, marking the capital as the artist's global home.

The project began with a teaser campaign in Paris, featuring snippets of famous Céline Dion songs displayed on JCDecaux billboards. Starting March 31st, official posters will be rolled out across France and internationally. In other regions and abroad, the campaign will continue through digital formats in various major cities.