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JCDecaux Supports Swarovski for 2025 Champs-Elysées Illuminations
Paris, November 16, 2025 – JCDecaux SE, a leading outdoor advertising firm, announced its support of Swarovski in the latter's partnership with the Comité Champs-Elysées for the 2025 Holiday Season Illuminations. Swarovski has been named the exclusive partner for this annual festive display on one of the world's most renowned avenues, with actress Léa Seydoux as the godmother. This collaboration includes an innovative media plan by JCDecaux, featuring illuminated trees, kakemonos with the Swarovski logo, and a pop-up store at 1 Place Charles de Gaulle.
The illumination event began on November 16 and will continue until January 5, 2026, featuring advanced LED technology for a new "sound and light" experience. JCDecaux, in partnership with Blachère, is pivotal in this venture, enhancing Swarovski's brand image and contributing to a vibrant Parisian holiday atmosphere. The illuminations aim to attract both locals and international tourists, further solidifying the Champs-Elysées' festive allure.
R. P.
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