AdVini and InVivo strengthen their partnership with the acquisition of the Bonne Nouvelle and Mythique brands

AdVini and Vinadeis by InVivo have announced their plan for AdVini to acquire the Bonne Nouvelle and Mythique brands. This project marks a key step in their strategic alliance, which began with AdVini's purchase of InVivo's wine business in April 2026. Bonne Nouvelle, the French leader in non-alcoholic wines, strengthens AdVini's offering in a rapidly expanding market.

The transaction, fully financed by 112,216 AdVini treasury shares, includes the transfer of inventory and dedicated teams. It also provides for the appointment of Thierry Blandinières, CEO of InVivo, as a director of AdVini, subject to approval at the 2026 shareholders' meeting.

The final signing is expected in February 2027, subject to the completion of mandatory procedures. This project aims to make AdVini a major player on the international wine scene.