Klarsen: 2025 review and 2026 outlook

Klarsen, a French data marketing company, has announced a decline in its 2025 revenue forecast. Pro forma revenue is projected at €4.891 million, a 15% decrease compared to 2024. Gross profit is expected to reach €1.798 million, representing 36.8% of revenue. This decline is attributed to the postponement of marketing campaigns and adjustments to advertising budgets by some clients.

For 2026, Klarsen is targeting 10% revenue growth. This growth could be supported by the expansion of its data inventory, which has reached over 20 million deduplicated profiles. The group also anticipates cost savings, particularly through the restructuring initiated in 2025, which should generate positive EBITDA.