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NAGRAVISION and Narrative Entertainment Partner for Streaming Innovation
Kudelski Group's NAGRAVISION has entered into a strategic partnership with the UK's Narrative Entertainment to enhance its streaming services using OpenTV ENTera. This collaboration aims to unify audience engagement, improve viewer insights, and boost service innovation across streaming and connected TV platforms.
OpenTV ENTera enables Narrative Entertainment to advance its digital strategy by enhancing viewer data and content discovery, fostering personalized experiences, and increasing viewer loyalty. The platform also supports integration across various broadcasting ecosystems, such as YouView and Freeview, reducing operational complexity.
Kate Garland from Narrative Entertainment highlighted the importance of deepening audience insights, while NAGRAVISION's Morten Solbakken emphasized the unified approach OpenTV ENTera provides in linking broadcast and streaming experiences, facilitating modern service implementation.
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