Tele Columbus Enhances PŸUR TV with Mobile Apps, Fueled by NAGRAVISION and 3SS

Tele Columbus, a prominent fiber-optic network operator in Germany, has expanded its PŸUR TV service to include mobile device apps. This enhancement aims to broaden service reach, boost consumer loyalty, and offer personalized content. NAGRAVISION, a Kudelski Group company, powers this extension through its SaaS-based OpenTV Platform, integrating with 3SS' 3Ready framework.

The new addition follows a successful shift to the hybrid cable and multiscreen offer. It's set to deliver a richer, more immersive viewing experience. AI-driven personalization from XRoadMedia and enhanced metadata from SimplyTV contribute to the seamless solution. The development also represents Tele Columbus' commitment to enriching traditional TV and expanding service offerings.

This strategic move underscores NAGRAVISION's role in supporting operators to drive engagement and retention. The collaboration with 3SS delivers next-gen viewing experiences aligned with Tele Columbus' business goals.