LAIQON AG Strengthens European Sales and Appoints New Head of Sales

LAIQON AG has announced several strategic changes to enhance its brand positioning and expand sales activities across Europe. The rebranding of SPSW Capital GmbH to LAIQON Asset Management GmbH aligns the company’s portfolio management with its corporate brand. The firm emphasizes artificial intelligence and a stronger European presence.

Dr. Robin Braun assumes the role of Head of Sales, overseeing retail, wholesale, and institutional sales for active asset management. In collaboration with various departments, Braun aims to strengthen market approaches and enhance sales performance, leveraging AI to support partners.

LAIQON is also expanding beyond Germany, with significant growth anticipated in France and Switzerland. Dr. Braun's expertise in sustainability and strategic market solutions strengthens LAIQON's asset management sales efforts, fostering additional growth potential.