sur Lakestar SPAC I SE (isin : LU2290523658)
The HomeToGo Group Unveils HomeToGo Originals Brand
The HomeToGo Group, a leader in Europe's vacation rental industry, announced the launch of HomeToGo Originals, an umbrella brand for its property management entities. This brand strategically incorporates Interhome and Kraushaar, boosting the connection with HomeToGo's marketplace and technology. Interhome and Kraushaar retain their identity while benefiting from enhanced visibility and services.
Interhome, a long-standing company with Europe's largest local service network, and Kraushaar, a well-known agency at the German Baltic Sea, are now labeled as HomeToGo Originals. The move aligns with HomeToGo's growth strategy, bolstering its B2B segment, HomeToGo_PRO, and its position in the vacation rental market.
Dr. Patrick Andrae, HomeToGo's Co-Founder & CEO, emphasized the synergy between scalable technology and local expertise as a unique advantage. The new brand aims to provide property owners and travelers with increased value through improved service and innovative technology.
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