Leifheit AG Launches New SUPERDUSTER in the Dust Segment

Leifheit Aktiengesellschaft, a prominent European brand supplier of household products, has ventured into the dust segment with its innovative product, the SUPERDUSTER. This launch is part of Leifheit's strategy to expand its innovation pipeline and address the growing consumer demand for sustainable products, featuring washable covers and a handle made from recycled plastic.

The European dust market, valued at over EUR 200 million, presents a lucrative opportunity for Leifheit. A survey highlights that 73% of households dust weekly, emphasizing the demand for reusable cleaning solutions. CEO Alexander Reindler believes the sustainable design of SUPERDUSTER could drive business growth, backed by strong retail interest.

The SUPERDUSTER, adaptable for different needs, includes a standard, XL, and floor version, compatible with the Leifheit Click system. A consumer survey indicates high satisfaction, with over 90% recommending the product.