LQR House Expands Digital Presence with TikTok Collaboration

LQR House Inc., a prominent e-commerce platform in the spirits industry, has announced a strategic collaboration with TikTok, marking a significant step in its expansion into digital media. Through its subsidiary YHC Online Ltd., LQR House has signed a Multi-Channel Network agency services contract to develop and monetize content on TikTok.

This move aims to boost LQR House's revenue by leveraging scalable content strategies and media monetization. The collaboration also facilitates broader cross-platform campaigns on TikTok, Meta, and Google, establishing a robust digital marketing operation for future growth.

In tandem, Yilin Lu, a board member instrumental in the TikTok discussions, has been appointed as President to oversee global initiatives focusing on digital infrastructure and capital markets.