LQR House Partners with Coinbase Prime for Bitcoin Custody

LQR House Inc., an e-commerce platform in the spirits and beverage industry, announced it has selected Coinbase Prime for Bitcoin custody and treasury management. This decision follows board approval to diversify its treasury assets by incorporating Bitcoin. By executing a Coinbase Prime Broker Agreement, LQR House aims to securely manage its Bitcoin holdings.

CEO Sean Dollinger emphasized the security and usability of Coinbase Prime as key factors in their decision. This move aligns with the growing trend of treating Bitcoin as a mainstream asset, offering confidence in integrating digital assets into corporate finance strategies.