LQR House Secures Distribution Deal for SWOL Tequila in New Markets

LQR House Inc., a specialized ecommerce platform in the spirits sector, has signed an exclusive agreement with Of The Earth Distribution to launch SWOL Tequila in Greece and Thailand. This partnership aims to utilize OTE’s established networks to boost demand and growth in these markets.

Of The Earth Distribution has cultivated strong relationships with buyers and importers, sparking initial interest in SWOL Tequila. The receptive markets of Greece and Thailand present opportunities for a premium brand like SWOL to establish presence.

Meanwhile, LQR House announced the resignation of board member David Lazar, acknowledged for his contributions to the company's restructuring efforts, which included cost-saving initiatives and operational efficiencies.