Khloé Kardashian Expands Fragrance Line to Sephora

Khloé Kardashian, in collaboration with Luxe Brands, is launching her fragrance portfolio at Sephora as of September 14, 2026. This move brings fragrances like XO Khloé, Almost Always, and XO Blue to Sephora outlets across the United States and Canada. The brand expansion is a significant step for Kardashian in the global beauty industry, positioning Sephora as the exclusive Canadian retailer for her products.

This initiative not only strengthens her foothold in North America but also lays the groundwork for eventual global expansion, targeting markets in Mexico, Brazil, and Asia. The partnership with Sephora allows Kardashian to leverage a substantial retail framework and high-visibility media presence to cater to the growing demand for luxury fragrances.

A comprehensive media campaign will support the launch, incorporating digital media, social platforms, and strategic placements alongside Hulu's "The Kardashians". Khloé expressed excitement about this partnership, emphasizing the personal significance of her fragrance collection journey.