Maisons du Monde's 2025 Sales: Resilience and Challenges

Maisons du Monde saw sales stabilize in the second half of 2025, with a 0.7% decrease on a like-for-like basis, following a 9% drop in the first half. Fourth-quarter sales declined by 5%, primarily due to weak e-commerce performance. However, Southern Europe demonstrated notable resilience with 1% growth in physical stores.

The e-commerce sector suffered a 10% decline despite a strong Black Friday campaign, prompting organizational adjustments and the appointment of a new Chief Digital Officer. The cost-cutting plan reached its target of €45 million, with an ambition to save an additional €30 million by 2026, focusing on logistical and structural optimizations.

Although cash generation was positive in the second half, it was insufficient to offset the cash burn of the first half, and the free cash flow target of €100 million for 2024-2027 has been revised upwards. However, CEO François-Melchior de Polignac remains optimistic about sales improvement and welcomes renewed energy to the digital team.