MBC Group Shows Resilience in 1Q 2026 Amid Strong MBC Shahid Growth

MBC Group reported a resilient first quarter of 2026, despite a challenging environment. The Group's revenues stood at SAR 1.6 billion, reflecting a drop from SAR 2.0 billion in the previous year, influenced by cautious advertising spending and regional geopolitical tensions. Despite a 15.6% decrease in net profit, disciplined cost management and the growth of MBC Shahid expanded the net profit margin to 14.1%.

The Broadcasting & Other Commercial Activities segment, while the largest contributor to revenue with SAR 933.0 million, saw a 22.6% year-on-year decline mainly due to reduced SSC-related revenues and softer advertising demand within GCC markets. MBC Shahid, however, experienced a robust 17.5% revenue growth with significant international market contribution.

Looking forward, MBC Group aims to navigate uncertainties through strategic content investments and optimizing its cost base, maintaining its position as a leader in the media industry in the MENA region.